Super Bowl: the ads, Usher’s half-time show, Taylor Swift and everything but the football – live | Culture

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Adrian Horton

Adrian Horton

Talkin’ like Walken

Christopher Walken’s speech pattern is so distinct and off-center (I am interested to see how this works in Dune: Part Two … ) that it’s actually a delight to see a bunch of people try to imitate him in the name of BMW – especially Ashley Park, stealing the scene of whatever she’s in. Usher does not attempt the bit and looks very suave as usual.

Benjamin Lee

Benjamin Lee

There’s always a Travis tweet:

hahhahahaha SUPERBOWL COMMERCIALS are the best!!! im lovin it! im about to slap the shit outta peoples heads now!

— Travis Kelce (@tkelce) February 7, 2010

Adrian Horton

Adrian Horton

Michael Cera’s CeraVe

In one of the better ads so far tonight, skincare brand CeraVe recruits faux-namesake Michael Cera to tout his own lotion line – “let my cream hydrate you,” he says while rubbing lotion on a mountain, lol. (The ad ends by stressing that he is not actually involved in making skin cream, a relief.)

Benjamin Lee

Benjamin Lee

Because you don’t need to pay attention to the actual game, it’s never not a good time to rewatch SNL’s many wonderful and disturbing Totinos Super Bowl ad spoofs:

Adrian Horton

Adrian Horton

Things get Messi

For about 30 seconds, I thought the sight of a world-famous soccer player nutmegging a dog and someone saying “that’s … Messi?” meant we were witnessing Messi the border collie, AKA Snoop, from Anatomy of a Fall, the Palm Dog winner who more than deserves his own commercial. Alas, it appears to be just Lionel Messi, World Cup-winning international soccer star, having a lovely little beachside game while waiting for his glass of Michelob Ultra. Jason Sudeikis and Dan Marino are also there.

Adrian Horton

Adrian Horton

Chris Pratt is Mr Pringles

All it takes is one stick-on mustache and a chance encounter at a convenience store for Chris Pratt to go viral as the Pringles Man and fulfill his destiny of starring in a serious historical biopic (Mr P), a nice jab at Oscar bait.

Adrian Horton

Adrian Horton

Aliens use Apartments.com

What a greeting extraterrestrials get to earth: Jeff Goldblum, plus an entry into Apartments.com, because presumably the rent is too high for the aliens, too.

Updated at 

Adrian Horton

Adrian Horton

Ken Jeong goes back to the future of Popeyes

Unfrozen from a long sleep, Ken Jeong is game to try a number of baffling things about the present – self-driving cars, Roombas, high-powered scooters, fanny packs, labradoodles (best joke) and of course, Popeyes chicken wings.

Benjamin Lee

Benjamin Lee

Mullets mullets everywhere

Mullets are back and whether you approve of that or not (I don’t, I really, really don’t), Kawasaki is going all in with its new vehicle magically giving everyone, including animals, a mullet. Apparently the first 15,000 owners will also get a free mullet. The horror.

Benjamin Lee

Benjamin Lee

Aubrey Plaza is having a blast

As an actor, Aubrey Plaza might have matured out of her sullen brand of comedy, becoming a White Lotus standout and a Sundance mainstay, but as a hawker of goods, it’s a useful party trick to roll out. She’s here celebrating the 20th anniversary of Mountain Dew’s Baja Blast (how are you celebrating?) with a funny montage of different ways she can have fun. Including a neat cameo at the end.

Adrian Horton

Adrian Horton

We are not here for the sports, I promise, but the Chiefs’s intro “war chant” song is a good reminder that the team has been under pressure for years to change its Native American mascot.

The Kansas City team already banned mock headdresses and face paint at Arrowhead stadium in 2020, but the changes are “not at all effective,” said Ben West, the director of a new documentary on the fight to end racist mascots. The Chiefs continue to use an arrow mascot, its Native American name and the racist “tomahawk chop” chant.

“Banning war paint and headdresses doesn’t keep people from engaging in the behaviors that they have become accustomed to and attribute to some sort of tradition,” West told me. His film, Imagining the Indian, is streaming now and very much worth the watch.

Benjamin Lee

Benjamin Lee

Kingdom of the Planet of the Apes

A fast cut tease of the new franchise reboot then leads those online to a new full-length look, offering an expansive idea of what’s at stake. The recentish Apes movies were far better than one would have expected, especially given how even Tim Burton couldn’t rise to the challenge, so there’s reason to be excited for more (even if Andy Serkis isn’t involved).

Adrian Horton

Adrian Horton

Taylor and Lana in public, a saga in two parts:

Adrian Horton

Adrian Horton

BetMGM says no to Tom Brady

This is a Vegas game and, lest we forget, BetMGM, the sports betting partner to the casino, has an ad telling us something we all know to be true: Tom Brady has won enough. Vince Vaughan and Wayne Gretzky agree.

Benjamin Lee

Benjamin Lee

Wicked

Our first look at Wicked here, to the excitement of Broadway fans worldwide although once again, it looks like a marketing campaign for a musical that is decidedly not musical. Cynthia Erivo and Ariana Grande star, with Jeff Goldblum in support, and while it’s hard not to have some chilling Oz, the Great and Powerful flashbacks at some of the visuals, there’s enough magic here to suggest good things to come this Christmas.

Adrian Horton

Adrian Horton

Dove encourages body confidence

The beauty company uses its spot and the song Hard Knock Life to demonstrate that it’s not mistakes or losses that cause girls to leave sports, but low body confidence – 45% of girls quit sports by age 14, it says over a video of a girl looking nervous in a swimsuit, sure to trigger painful memories for many.

Benjamin Lee

Benjamin Lee

ScarJo is a loser

A big new M&Ms ad has the brand creating a prize for the losing team, made of diamonds crafted from M&Ms peanut butter. Almost sporting champions then cameo followed by Scarlett Johansson, who lost out on two Oscars in the same year. Finally a Super Bowl ad with a Marriage Story reference!





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